"A Corona sounds nice," you say when asked for your order at a sunny outdoor bar. You look forward to a cold, light-colored ...

Beer drinkers are being warned that they may find more than a lime wedge in their Coronas. Constellation Brands, which owns the Corona brand in the U.S., said it is recalling some 12-ounce clear ...

Corona beer was the beverage of choice for many imbibers at an online party held one Friday night in early March by Ayumi Nonaka, 42. The website designer's eight guests toasted one another via ...

In a press release sent to the Mexican Stock Market (BMV in Spanish) it specifies that with this operation the Corona beer "will join Budweiser as a worldwide flagship brand" of the Belgian group and ...

Sweet and fruity, the tequila sunrise is a classic cocktail. Give it a special, refreshing twist by adding the drink's ...

Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...

Constellation Brands' stock has been rising, and there's reason to believe that upward momentum will continue after the parent of Modelo and Corona beer brands, Kim Crawford wines and Svedka vodka ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

Here is the new format for retail marketing: Retailers have to replace the outmoded 4Ps model of marketing based on Product-Price-Promotion-Placement with the 4Es format of Experience-Exchange ...

Name two tastier summertime drinks than Corona Mexican lager and the piña colada -- we'll wait. You could serve just these ...

Shares of Constellation Brands Inc. staggered to a sharp loss on Thursday, after the parent of Modelo and Corona beer brands beat adjusted profit expectations, but only after excluding a large non ...

There's nothing quite like a cold, crisp beer on a crisp autumn evening. Fall gives us a veritable cornucopia of seasonal flavors and styles, from pumpkin beers to harvest ciders to more ...