Indian’s direct-to-consumer brands market has been projected for a $100 billion size by 2025. The post-pandemic brand-boom ...

These factors are also likely to increase the amount a customer spends with a brand. Indian brands help grow entry-level TWS segment as global shipments slip According to a report by Counterpoint ...

No discussion about rum in India is complete without mentioning Old Monk. This iconic brand, established in 1954, has ...

The India story may have also started pushing overseas brands to reconsider their earlier exit decisions so that they can return to the scene of action, they say. About a decade ago, in July 2014 ...

We’ve compiled India's ten best cycle brands to make your research easy. The Geekay Unisex Spartan 21 has high-quality double-disc brakes and easily adjusts to the rider and the road for premium ...

Union telecommunication minister Jyotiraditya Scindia cleared the government’s stance over the issue, saying that spectrum ...

The Grand 56th Edition of the International Summit & Awards provided a dynamic platform for participants to engage in ...

Parle-G is one of the brands that said it would not advertise on "toxic" platforms The increasing power of social media, where outrage easily gathers pace, is forcing Indian brands to reckon with ...

As we are talking about branding and building brands, I wanted to lay the foundation of how we define and understand “brand” for businesses and startups. As entrepreneurs are embarking a ...

India is now home to 50K+ digital first brands which have delved deep into every popular or niche segment, from healthy food and food supplements to chemical-free personal care, from sustainable ...

Ever wondered why Indian brands don't make it to global brand listings? Here's how they can get there Brands confined to local geographies may still remain impervious to this new norm for a while.