The American Consumer has found a way to keep on spending in the face of rate hikes and inflation. Can it continue?

During my interactions with marketing leaders across the industry, CMOs frequently ask me how they can build their ...

At the recent Fast Company Innovation Festival, travel company Expedia hosted “Big Brands & Gen Z: How Creative Partnerships Deliver the Right Engagement,” a panel discussion on engaging with that ...

Companies increasingly offer expedited services for a surcharge. The impatient among us might be tempted to use these offers, ...

Speaking at Digital Marketing Asia 2024 in Singapore, David Beal, global chief marketing officer of Jollibee Group, ...

Companies use dozens of marketing tricks to make customers believe they’re scoring bargains. Here's what to look out for.

We take a deeper look at how food and drink brand agencies work to make their clients' brands stand out from their competitors.

From AI-driven outreach to personalized content creation, predictive analytics, and automated e-commerce solutions, companies ...

Influencer marketing becomes essential as brands segment these consumer behaviors. As a nimble retailer, work to prioritize ...

AI tools exploded onto the scene brands have been experimenting with using these tools and many others in marketing and ...

Labeling litigation in the food and beverage space remains vigorous, especially in California. To avoid becoming a party to such ...

The way direct mail combines digital with, well, mail can look like the way CTV combines digital with, yes, TV. And the ROI ...